AXA
ONEPROTECT

AXA
ONEPROTECT

AXA
ONEPROTECT

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Insurance for Millenials.
We designed & built a microsite for a new kind of insurance product: one that covers you for just about everything.

Here it is: an insurance package targeted at the least likely group to actually buy it - Millenials.

Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident - all rolled neatly into one package.

It was our job to design & develop a product microsite that told the OneProtect story in a quick, easily digestable way.

As a part of the project, we also designed and developed a price calculator based on your lifestyle.

Here it is: an insurance package targeted at the least likely group to actually buy it - Millenials.

Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident - all rolled neatly into one package.

It was our job to design & develop a product microsite that told the OneProtect story in a quick, easily digestable way.

As a part of the project, we also designed and developed a price calculator based on your lifestyle.

Here it is: an insurance package targeted at the least likely group to actually buy it - Millenials.

Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident - all rolled neatly into one package.

It was our job to design & develop a product microsite that told the OneProtect story in a quick, easily digestable way.

As a part of the project, we also designed and developed a price calculator based on your lifestyle.

Here it is: an insurance package targeted at the least likely group to actually buy it - Millenials.

Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident - all rolled neatly into one package.

It was our job to design & develop a product microsite that told the OneProtect story in a quick, easily digestable way.

As a part of the project, we also designed and developed a price calculator based on your lifestyle.

Here it is: an insurance package targeted at the least likely group to actually buy it - Millenials.

Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident - all rolled neatly into one package.

It was our job to design & develop a product microsite that told the OneProtect story in a quick, easily digestable way.

As a part of the project, we also designed and developed a price calculator based on your lifestyle.

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TELLING THE STORY
IN A SINGLE SCROLL

We wanted to tell the OneProtect story as efficiently and quickly as possible, so came to the conclusion that anything more than a single page was too much. The homepage should get the idea across at a glance.

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"THE SITE IS GOOD LOOKING AND STRAIGHT FORWARD. I THINK MILLENIALS LIKE ME WILL GET IT"

⸻  UX testing participant
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INSURANCE
ON THE GO

The site was built on a mobile-first framework, allowing quick access to all info & quote generation.

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MAKING GETTING
A QUOTE STRAIGHT FORWARD

The logic of getting a flow was relatively complex given the product had to account for the combination of three separate products. All options were designed into a simple multi-choice & easy to understand quiz that gave you an estimated price.

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