LIXIL
INTERNATIONAL

AMERICAN
STANDARD GLOBAL

LIXIL
INTERNATIONAL

LIXIL
INTERNATIONAL

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A global showcase.
A comprehensive catalogue
for one of the largest Japanese FMCG companies.

Being in the design field, we love good design. LIXIL has been a maker and distributor of such products for decades and is home to many key brands in the market - American Standard, Tostem, Grohe.

Based in Singapore but with offices all around the world, Lixil invited us to pitch for their digital account.

They were in need of a scalable, digital platform to showcase thousands of products and all their micro detail that mirrored their brand values: fresh, minimalistic, clean.

Being in the design field, we love good design. LIXIL has been a maker and distributor of such products for decades and is home to many key brands in the market - American Standard, Tostem, Grohe.

Based in Singapore but with offices all around the world, Lixil invited us to pitch for their digital account.

They were in need of a scalable, digital platform to showcase thousands of products and all their micro detail that mirrored their brand values: fresh, minimalistic, clean.

Being in the design field, we love good design. LIXIL has been a maker and distributor of such products for decades and is home to many key brands in the market - American Standard, Tostem, Grohe.

Based in Singapore but with offices all around the world, Lixil invited us to pitch for their digital account.

They were in need of a scalable, digital platform to showcase thousands of products and all their micro detail that mirrored their brand values: fresh, minimalistic, clean.

Being in the design field, we love good design. LIXIL has been a maker and distributor of such products for decades and is home to many key brands in the market - American Standard, Tostem, Grohe.

Based in Singapore but with offices all around the world, Lixil invited us to pitch for their digital account.

They were in need of a scalable, digital platform to showcase thousands of products and all their micro detail that mirrored their brand values: fresh, minimalistic, clean.

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WIREFRAME
PROTOTYPES

I produced 10 sets of wireframes for various sections of the site and a total of 105 pages and hundreds of interactive elements, panels, lightboxes, contextual messages and whatever else you could think of.

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A DESIGN AESTHETIC 
THAT MATCHED BRAND VALUES

The homepage I kept simple and clean, with enough of the brand colours to make it distinctly Lixil. I wanted the design direction to take a very modern approach, as it was the best fit for the nature of the product.

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"THE GUYS HAVE DONE A WONDERFUL JOB ON THIS SITE. IT'S A BEAUTIFUL E-CATALOG WITH SOME REALLY WONDERFUL SEARCHING FEATURES"

⸻ Jillian Wong, LIXIL Marketing Director
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HELPING USERS
FIND THEIR WAY

Because of the nature of the user – and also the nature and volume of the product itself – the site required some sophisticated searching tools, such as material and colour selection. This gave customers powerful tools to search out and collect at will.

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DISPLAYING
THE PRODUCTS

Architects and property developers usually have very specific requirements. They know what they want, and usually to the precise material and measurements. This meant the detail pages had to tell the full story of the product, show all the relevant details, and be accessible enough to take information away.

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FLEXIBLE TEMPLATES
FOR MANY PRODUCT TYPES

Because of the vast array of products within the LIXIL collection – and also because of the sub-brands that would operate within the site structure – the product pages had to be assembled from individual sections and components.

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TEMPLATES THAT WERE
CUSTOMISABLE

Flexible templates: Some product detail pages were especially long, allowing a deep dive into the nitty-gritty specifics of each product. What we had to do was define a collection of components for the page that could be turned on and off at will.

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DESIGNED TO
BE TOUCHED

Because developers and architects spend a lot of their time presenting and collaborating to clients, making this possible on touch devices was an integral part of the challenge.

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READY TO BEGIN?
DROP US A LINE

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