A word magician
Over the years we’ve built a strong appreciation for copywriting. In fact, it’s become such a prominent part of our process it now sits on par with design.
Winston Churchill supposedly said that “words move men”. We agree. Often times it’s not the visual that inspires us to take action but the words & ideas communicated.
The kind of copywriting we do is heavily tied to online, or mobile consumption, which is often worlds apart from long form or offline usage. It’s designed with human psychology in mind & with scrupulous intention. It’s written for ease of consumption & to be found by search engines & it’s tested for effectiveness. Let’s just say, there’s a lot of science involved.
Copywriting at Eightfour is done in conjunction with prototyping & design, so you’re not just writing words on a page, you’re building an actual product. It’s your job as the copywriter to set the tone, write the content, and to collaborate with designers to figure out the best content strategy.
You’ll learn a lot with us, but you’ll also be challenged.
We hate fluff. You know – the kind of copy that reads as if it could have been written by anyone, almost like it’s been written on auto-pilot, like a template. Politicians are great at it and is the kind of copywriting that should be consigned to the waste can of history. We’re after a copywriter who doesn’t write on-script, but can inject emotion, humour, personality and inspiration into their writing.
We’re after someone who knows how to write specifically for online reading habits & is willing to learn about all the user psychology that goes into achieving it.
If all this sounds like something you’d be interested in, we’d love to talk to you.