A world class platform for a world class innovator.
We built American Standards global platform.
American Standard one of the most innovative and longest running companies in its line – designing & manufacturing the greatest in bathroom & kitchen innovation.
What we did: We put together a monster site that stretched across many markets, complete with CMS that housed their extensive product range.
American standard has for the last 40 years been a leader in their field. With this rendition of the site, they wanted to make the perceptual change from a technology innovator to a lifestyle brand.
Because lifestyle took center stage, American Standard introduce the addition of collections & styles so users could browse by the look they liked best.
The scale of products available under the American Standard umbrella meant we had to smart about filtering. We built a system based on tagging which allowed users to filter & remove preferences at will.
One of our target audiences are designers & architects. Having a mobile friendly website is crucial for them to envision their designs while meeting clients.
We knew the fine details would play a central role in the site. We designed the product pages so all the things designers needed was easily accessible – CAD files, specification sheets, downloads, product pictures & more.
We can do a lot