Urban Inspiration

AMERICAN STANDARD

A world class platform for a world class innovator.
We built American Standards global platform.

American Standard one of the most innovative and longest running companies in its line – designing & manufacturing the greatest in bathroom & kitchen innovation.

What we did: We put together a monster site that stretched across many markets, complete with CMS that housed their extensive product range.

A GLOBAL PLATFORM
FOR A GLOBAL INNOVATOR

American standard has for the last 40 years been a leader in their field. With this rendition of the site, they wanted to make the perceptual change from a technology innovator to a lifestyle brand.

PRODUCTS
& COLLECTIONS

Because lifestyle took center stage, American Standard introduce the addition of collections & styles so users could browse by the look they liked best.

COMPREHENSIVE
FILTERING

The scale of products available under the American Standard umbrella meant we had to smart about filtering. We built a system based on tagging which allowed users to filter & remove preferences at will.

MOBILE FIRST

One of our target audiences are designers & architects. Having a mobile friendly website is crucial for them to envision their designs while meeting clients.

A SITE FOR DESIGNERS
& ARCHITECTS

We knew the fine details would play a central role in the site. We designed the product pages so all the things designers needed was easily accessible – CAD files, specification sheets, downloads, product pictures & more.