Insurance for Millennials

AXA ONE PROTECT

Insurance for Millennials.
Are you a disorganised traveller? Sonder is your very own digital travel concierge.

Here it is. An insurance package targeted at the least likely group to actually buy it: Millennials. We should know, we’re the target market. Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident – all rolled neatly into one package.

What we did: We designed & developed a product microsite that told the OneProtect story in a quick, cohesive way.

ALL ON A
SINGLE PAGE

We wanted to tell the OneProtect story as efficiently and quickly as possible. After all, we’re talking about young people with a limited attention span. It was obvious to us that we had to get the message across in the shortest time possible. No clicking around.

INSURANCE
ON THE GO

The site was built on a mobile-first framework, allowing quick access to all info & quote generation.

GET A QUOTE

The logic of getting a flow was relatively complex given the product had to account for the combination of three separate products. All options were designed into a simple multi-choice & easy to understand quiz that gave you an estimated price.