Insurance for Millennials
Insurance for Millennials.
Are you a disorganised traveller? Sonder is your very own digital travel concierge.
Here it is. An insurance package targeted at the least likely group to actually buy it: Millennials. We should know, we’re the target market. Because insurance is something many of use either don’t think about or perceive as too hard, AXA developed a single product which featured three individual products: health, life and personal accident – all rolled neatly into one package.
What we did: We designed & developed a product microsite that told the OneProtect story in a quick, cohesive way.
We wanted to tell the OneProtect story as efficiently and quickly as possible. After all, we’re talking about young people with a limited attention span. It was obvious to us that we had to get the message across in the shortest time possible. No clicking around.
The site was built on a mobile-first framework, allowing quick access to all info & quote generation.
The logic of getting a flow was relatively complex given the product had to account for the combination of three separate products. All options were designed into a simple multi-choice & easy to understand quiz that gave you an estimated price.
We can do a lot