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EDM magic

HYUNDAI EMAIL MARKETING

EDM magic.
We worked with Hyundai to create a set of highly unique EDM designs for each car new release.

We live in Singapore, a country where cars are a luxury item, so nobody on the team owned a one, let alone was a car enthusiast. This presented certain challenges. Luckily we worked with some clever people at Hyundai who guided us in how each car had its own personality & purpose.

What we did: to tailor make a series of EDM’s for each car model that were highly unique & all about celebrating every aspect of the car.

CELEBRATING
THE CAR

We had a lot of copy to work with; the EDM's were designed to tell the full story of the car. The trick was designing the EDM’s for maximum readability.

A MICROSITE
IN AN EMAIL

The purpose of the emails was really to celebrate the cars in detail without having any need to visit the website for more information.

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MASTERPIECES

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