We worked with Hyundai to create a set of highly unique EDM designs for each car new release.
We live in Singapore, a country where cars are a luxury item, so nobody on the team owned a one, let alone was a car enthusiast. This presented certain challenges. Luckily we worked with some clever people at Hyundai who guided us in how each car had its own personality & purpose.
What we did: to tailor make a series of EDM’s for each car model that were highly unique & all about celebrating every aspect of the car.
We had a lot of copy to work with; the EDM's were designed to tell the full story of the car. The trick was designing the EDM’s for maximum readability.
The purpose of the emails was really to celebrate the cars in detail without having any need to visit the website for more information.
We can do a lot