The rituals of water.
Inspired by Japanese design, we designed & built INAX’s new global e-commerce platform
One of the greatest things about working for a client like INAX – they’re designers too. INAX has been a world leader in luxury bathroom & kitchen fixtures & luxury toilets for over 40 years. The design is second to none. INAX approached EightFour wanting a complete redo of their online presence. Through a mutual respect for the design process, we created a simplistic brand experience that matched the simplicity of the products they make.
What we did: Taking a design-lead approach, we created an E-Commerce platform which coupled as a brand experience which spanned across 5 countries.
We always start off with a fully articulated prototype so the client can see exactly what they’re getting and developers can start making preparations for the later stages.
INAX has a design philosophy is rooted in simplicity which we felt strongly we should adhere to. One of the goals we had for this site was not to overshadow the products but let them speak for themselves.
One of our target user groups were architects & designers who knew the specifications of what they were looking for, but required filtering to find the right product.
We design all pages across several sizes in conjunction so we can see how custom mobile features look, like filtering, which had to be designed especially for mobile behaviour.
We faced several challenges in designing product pages, the first of which was how to deal with products that didn’t have much - or any - content. For flagship products like the Satis-S, we had all the content & gorgeous photography in the world, but for the more budget products, we had very little. This presented a challenge: how to make a product pages that worked for both scenarios.
We took a component based approach to designing article pages which allowed the client to construct long, flowing content in the CMS, quite literally by assembling like a jigsaw puzzle.
INAX wanted to show off the wonders of the technology used in their more advanced products, but also didn’t want it to be overwhelming.
We can do a lot