Insurance that sees the heart in everything
Insurance that sees the heart in everything.
We took a unique, e-commerce based approach to insurance.
Eightfour was commissioned to provide a future-proofed online strategy for MSIG, one of the major providers of Insurance in the region. What we learned from the research phase was that Singaporeans really loved their agents, and that insurance was purchased as a family bundle, not individually like in the west.
What we did: We devised a website that was structured around this mentality. Instead of simply showing off products & allowing potential customers to sign up, we transformed the site into an e-commerce ready shopping experience packed with powerful shopping tools & recommendation features.
MSIG had recently rebranded, so part of the challenge was to translate the brand online. The site didn’t only have to look great, it had to ‘feel’ as if the site cared about the user.
We knew that our main demographic is slightly older & not so web-savvy. In the event they were confused or just wanted to talk to a real human, we made sure assistance was only ever a click away.
Not everyone knows what plan suits them best. With this in mind, we created the tools that enabled users to find the plans at suited them and their family by asking the right questions based on their life circumstances and hopes for the future.
Usually insurance policies are purchased as a one-off, but because customers in the region primarily shopped for the whole family, we re-invented the flow allowing customers to shop for a suite of products & add-ons all within a single transaction.
Vast products that share similar characteristics are always difficult for users to decypher. That’s when you need some clever design that helps aid users in distinguishing the benefits. We designated each product with a scale of cover & premiums to make it easy to see the difference.
We incorporated comparison tools so users could see clearly the difference between the products.
Because we knew Singaporeans love their agents, and to make the online experience more humanistic, we assigned agents online, allowing users to see their faces and even add them to social media.
We constructed a shopping cart that made valuable recommendations once you were ready to purchase. Perhaps you’d like an add-on you didn’t see, or you’d like to sign up for a plan for grand-ma? Using big data based on users purchasing habits, our check out engine made sure you were well taken care of.
We can do a lot