Clean New Zealand Protein
Clean sports nutrition.
NZ Protein are makers of the worlds best protein get a brand new website.
NZ Protein are makers of the worlds best protein. We’d know. most of our team are gym bunnies & we’ve tried many brands. NZProtein is the best. Their offering was undeniable: The highest quality and most natural whey protein farmed from grass fed cows. They approached us to redesign their website with a simple goal in mind: “Keep it simple”.
What we did: We designed & developed a site largely based on best practice mixed with small-scale digital transformation. What resulted as a massive reduction in purchasing time (6-8min to 1-3min), a 300% increase in sale, 50% increase in viewership and a 400% reduction in drop-offs.
We started at brand level, developing a look & feel that was truly New Zealand. David the CEO wanted something that looked authentically New Zealand. We developed a logo that was modern & sporty while still tilting a hat to the heritage of the brand. What we developed as a modernisation of the old logo without losing its recognition.
“I still can’t get over how good this site has been. I have been doing e-commerce for several years now and I know what I want. I’m also expanding the business and I know what I need the site to be able to do – and it's not easy. Now the website works exactly as I need it and the sales have substantially increased without additional marketing. Previously, the order time was 6-8 mins and now it's about 1-3 minutes. It is a very efficient site.”
“I specially went to EightFour knowing that the guys offer a premium service; I’d always gone for a cheaper options and they’ve never worked out and eventually costed me a lot more in the long run.”
David expressed to us that quite a number of his customers were unsure which products they needed. We developed a simple quiz which helped newcomers to the site in finding what product is right for their training goals & dietary needs, as well as offering a simple way to cross-sell other relevant products. Calls to customer service evaporated.
“I’m quite confident I now have the best looking and best functioning website in New Zealand and Australia. The design has made it incredibly easy to follow through with purchase. It’s so easy to use that… well, the results speak for themselves.”
NZProtein was spending too much on their packaging. We thought we'd take a look and see if we could help in this area by using small scale transformation. We figured out a way to ship products using only a single size of packaging while offering more choice to their customers.
Just through this simple technique (popularised by Amazon.com) we managed to boost sales significantly.
We redesigned the checkout flow from the ground up to make adding free gifts as simple as possible.
We can do a lot