Imagination at Play
A re-imagining of what Playpoint could be as a brand & in the online space.
A project centered around the core philosophy of the brand: Imagination at Play.
Playpoint has built a reputation in Singapore & around the region for being the best at what they do; design & engineering truly masterful playground experiences for children that don’t just look good, but push the boundaries of playground & landscape design.
EIGHTFOUR was commissioned to reinterpret, rebrand, rewrite & rebuild the Playpoint online presence from the ground up. The new experience had to reflect what the company has come to represent: imagination at play, sustainable building practices, and above all, fun.
What we did: Prototyped, Designed & Developed an immersive website that re-interpreted the brand at a foundational level. Taking things a step further, we filmed some of the latest creations with HD capable drones for use on the site.
We and the client felt the homepage would play a particular importance in setting the mood. We wanted something interactive, stylish & dynamic & above all, something that felt fun & engaging.
Because Playpoint has been so prolific over the years, completing literally thousands of playground projects over the years, the case study page had to be flexible enough to cater to all different kinds. We developed an extensive component list that was able to show off every detail of the project.
Playpoint issued a further challenge to us: “we’re a great place to work; and we should look part”. We designed a careers section that clearly explained why Playpoint was the best place to work for the next generation of creative minds.
We felt it wasn’t enough to show the playgrounds with photography alone. We wanted to get above it all & film it from the skies. We made a series of films for the latest playgrounds from Playpoint for use on the website & other materials.
To build the case studies, we photographed every piece of the playgrounds, making sure we articulated the thinking behind each detail.
Because Playpoint is so established, they know exactly who they are, they know their values & design philosophy & creative process. Our challenge was to put it into words & pictures & tell the story online.
We developed a brand new, fresh photography style-guide that allowed Playpoint to photograph current & new team members across the region in a consistent way that reflects both the professionalism & creativity they embody.
Playpoint shared our policy of inviting prospective & current clients to the office for a coffee & cake. They also saw how that policy was reflected on the EIGHTFOUR contact form and were so impressed they wanted the same thing.
We can do a lot