Take command of your career

RSAF SINGAPORE AIR FORCE

Take command of your career.
We designed a new & immersive vision for RSAF, Singapore’s Air Force online presence.

In an age where it seems everyone wants a cushy desk job (like ours), Singapore’s Air Force desperately needed more recruits. Eightfour was commissioned to design a vision for the future — one where Singaporeans were inspired & engaged by the possibility of a career defending Singapore’s skies.

What we did: Working alongside M&C Saatchi, we designed a highly interactive web presence that was rich in gaming, VR and tools that helped potentials to decide which kind of role in the air force suited your personality traits best.

AN ONLINE EXPERIENCE
TO ENGAGE & CHALLENGE

We needed to reimagine the website from the ground up by asking fundamental questions. What do we want of our users and what do they want from us? We knew that our target demographic were individuals with a strong desire for adventure; perhaps those who are seeking a rewarding career with real challenge & purpose. We knew the new website had to perform 2 roles: to inspire potential recruits to get to know more, and to challenge them to see if they have what it takes.

CHOOSE YOUR
CHALLENGE

We designed a portal in which users could take part in a variety of online challenges & games that tested their logical thinking, quick reflexes, strategy & even simulated flight control.

SAVE SINGAPORE

The air force is the first line of defence against foreign attackers. Air Force pilots are charged with neutralising threats from the sky using extraordinary precision & judgement. We devised a series of games that tested these skills that weren’t only fun, but provided a gauge into how your reflexes & strategic thinking stacked up. If you’ve ever played a tower attack game, you’ll know how this works.

RISE THROUGH
THE RANKS

No game is complete without a leaderboard. If playing in public mode, participants could see how they ranked against their peers.

FIND YOUR
AIR FORCE CAREER

Most people who dream of becoming pilots aren’t aware from the different types of piloting careers available and certainly aren’t aware of careers in ground operations. To solve this, we designed a personality quiz which tested all the usual things you’d expect from a piloting test, with the addition of eye test. Your score determined your results.

REAL STORIES
FROM THE SKIES

Our research told us that the most important factor in swaying decision making was real life testimonies. These pilots stories had to be weaved throughout the entire experience.