Your bed of clouds among the stars

SIA A380

All the comforts of home 30,000 in the air.
We created a unique experience that showcased Singapore Airlines newest fleet.

Our challenge was simple. We were brief to conceptualise & create a stylish, classy and engaging experience with very little materials.

What we did: Working alongside TBWA, we designed and built a unique microsite that showcased every facet of the A380 experience – from Suits to Business class to Economy & everything in between.

AN IMMERSIVE
RESPONSIVE EXPERIENCE

The microsite was designed to be an immersive scrolling experience where each tier transitions from one to the other: from suites all the way down to economy class.

TO SHOWCASE
THE PRODUCT

Singapore Airlines offering is undeniable. Having being honored with Airlines of the year award for so many years, we made it top priority to hero the environment of the plane.

STRINGING TOGETHER
THE DESIGNS

Because the concept of the site was rather unique, we designed & animated prototypes for every class in meticulous detail so we could show to the client exactly what we were thinking.

MAKING YOUR
WAY AROUND

Because the site was extremely long, we devised several ways of making your way around. A pagination navigation was attached to the right side of the site which stayed with you as you scrolled. Users could also choose which class they’d like to explore from the top menu.

A CONSISTENT BUT FLEXIBLE TEMPLATE

We designed the site as individual component that could be strung together. This gave us a feeling of consistency but the flexibility of bespoke content.