To us, design is many things. We’ve always said we exist at the intersection of utility & delight. Think of it as the yin & Yang is design – both sides absolutely integral and of equal importance.
Eightfour was founded on the idea that design drives business.
We also like to think we don’t do the kind of design that’s simply laying things out on a screen. We tell stories – an intricate blend of image, copy and psychology that’s designed to either resonate emotionally or provide functionality that doesn’t require mental effort to figure out.
Being a designer isn’t so much a disciple but more of a way of seeing the world around us and the things we interact with. You might say it’s in our DNA.
Being born in the digital world, the methods we use to formulate design are rooted in research and business, tailored for human psychology, innate behaviour, and refined through experimentation & iteration.