You can’t build a house that won’t fall down without blueprints, just like you can’t build a success product without a prototype.
We keep this phase a two way dialogue with the client, openly exploring ideas and possibilities.
Axure allows us to prototype in real time and explore detailed aspects of not only the layout but also interaction design, helping clients imagine the end product through the use of both low and high fidelity rapid prototyping.
We go deep as well. Usually in the prototyping phase we‘ll seek to test every aspect of the project in some level of detail: business logic, layout ideas, story telling, interaction language, flows etc.
The finished prototype is a test-ready, fully articulated example of how the project will be structured & behave.