The art of war states to know thy enemy. In the art of experience design the official tenant should be to know thy customer.
Research is what drives our design process. Actually it informs nearly every design decision we make. Only companies led by research, which have a vivid and detailed understanding of the customer’s world have any chance of becoming a market leader.
At Eightfour we’ve torn down the wall separating researchers and designers. For us, they’re one in the same. It’s crucial designers not only understand the research process but actively undertake it, establishing relationships with those whom they’ll be designing for.
We couple technology-driven methodologies with traditional workshops, market auditing and one-on-one user testing to understand our clients business, the wider market, as well as their customers behaviours, desires and goals. This serves as the road map or guiding star for which all efforts will be directed towards.