Designer
CHERYL CHAI
A self-described scatterbrain, Cheryl is the life of the office. An overly talkative jester & prankster, Cheryl injects colour & passion into everything she does.
Formerly a professional architect with a masters in the craft and many years working for one of Singapore’s more reputable architecture firms, Cheryl decided to make the shift into UX design after realising architecture pays pittance.
Being a 3D visualisation & space design maestro, Cheryl brings to the team a unique skillset and communication style that's proven to be popular among clients.
DESCRIBE YOURSELF IN 2 SENTENCES
I am a fickle minded person (some say typical creative) that wants to make the world a better and more beautiful place. I know it sounds cliche but I guess I’m a naturally joyful person and want to spread the happiness to people around me.
WHAT GETS YOU OUT OF BED IN THE MORNING
My stomach letting me know that it is time to feed it again. Oh, and that Mathew told me I have to “be in the office on time because creatives need to learn to be punctual.”
WHAT’S YOUR WORK PHILOSOPHY?
I feel that good design is seamless and transparent. The user should not have to crack their heads when going through the process. That’s what I find UX design to be so compelling, it’s a very honest form of design that’s guided by transparency and understanding.
WHAT’S YOUR HOBBIES?
I have about a thousand different hobbies. People tell me to just choose one but I always say I can’t because I’m interested in everything, which is an important creative trait. But I guess the most consistent ones are probably reading, dancing, travelling and lazing around.
WHERE DO YOU GET YOUR INSPIRATION?
The world! Everything that I see in my daily life and also platforms like dribbble, pinterest and awwaards.com. I used to be an architect. It’s what I majored in so I think that line of thinking is still in me and comes out in my work. I enjoy looking to the world around me for inspiration.
WHAT’S YOUR TYPICAL WORK DAY?
Breakfast – Read/sleep on the train – work – snack – work – lunch – work – dinner – read. Some days I go dance training after work.
We can do a lot